A bridge to Asia
通往亚洲之桥梁
Migrating great brands to China
将优秀品牌引入中国
Redknot is a woman-and minority-owned consulting and marketing agency that helps U.S. brands expand into the Chinese market. We provide strategic guidance from initial research and legal setup to supply chain coordination and brand launch. With feet on the ground in China and experience across industries, we act as the trusted bridge between West and East.
Redknot migrates bold American brands into China.
With deep market insight, creative execution, and trusted partnerships on both sides of the Pacific.
Redknot 助力美国品牌进军中国市场。
凭借深厚的市场洞察力，创意执行力以及在太平洋两岸值得信赖的合作伙伴关系。
Redknot is based in New York & Wisconsin with boots on the ground in China. Run by a global creative team, we’re the first stop for American brands looking to make a confident leap into the Chinese market.
Services
China Market Entry Strategy
We help you find where your brand fits in China — who your audience is, what they value, and how to reach them. Every move is guided by insight, not guesswork.
Legal Setup &
IP Navigation
We make setting up your company and protecting your ideas simple. Our local partners handle the details so you can focus on building your brand with confidence.
Logistics &
Warehousing
From storage to shipping, we manage the flow of your products across China’s key cities — safely, quickly, and without the usual headaches.
Creative Campaign Development
We bring your brand to life for Chinese audiences with ideas that feel local but stay true to you — turning creativity into connection.
What We Do
Choose a way you'd like to work with us
Right now, it's still difficult to enter the Chinese market — and that's a competitive advantage.
While the gates are still half-closed to the rest of the world, we’ve built a bridge through relationships, knowledge, and partnerships that let us walk right in.
That window may close. Or it may swing wide open. Either way — this is the time to move.
Why Now
OUR CHINA TEAM
"THE INSIDE ADVANTAGE"
IP Protection
-
Former lead IP counsel to major multinational brands
-
90%+ success rate in stopping copycats before they start
Market Research
-
Consumer + B2B field surveys
-
Can deploy quickly across Shanghai, Hangzhou, Suzhou, and beyond
Logistics
-
Warehouse coverage of China’s golden triangle (Shanghai/Nanjing/Hangzhou)
-
5-day shipping radius to top cities
Design + Brand
-
Top-tier designer with Chinese and Western sensibility
-
Helps brands adapt their visual language for the Chinese eye
Your Journey
Success Stories
“Redknot helped us navigate China’s setup process and trademark logistics. Couldn’t have done it without them.”
Casey Havenor, ECC
Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.
Ryder Steele
Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.
Jane Lawson
Redknot is a woman- and minority-owned agency founded in New York.
We bridge West to East through trust, precision, and deep cultural fluency.
April Zhang (Hong Zhang) – Founder / China Lead
Shanghai-born, New York-based.
Background: Marketing, retail, and cross-border brand expansion.
The Red Knot is a small but mighty shorebird that migrates more than 9,000 miles between continents.
It crosses borders with precision, resilience, and perfect timing.
At Redknot, we help great brands do the same.
Who we are
Get in touch
